Cognity implemented Vodafone Albania's Siebel Communications CRM and the Oracle Application Integration Architecture (AIA), in order to cover Sales, Service and Marketing processes of the organization, enable customer-centricity and support the CRM strategy of the organisation. The implementation covered the Direct Sales, the Contact Centre (Customer Care), Order Management, Partner Portal, Mobile Number Portability, Marketing Automation & Analytics.
Cognity implemented a state-of-the-art Campaign Management System that capitalises on Oracle’s Siebel Marketing as well as the existing content-rich BI environment, in order to offer the level of process automation, built-in intelligence and robustness required by Wind in the pursue of its strategic vision.
Cognity implemented the MDM of OTE, which allows the centralised management of Customer data, based on the best-of-breed Customer Master Data Management system of Oracle Siebel UCM (Universal Customer Master) and Trillium for Data Quality & Governance.
Cognity implemented the Unified Customer Master that served as the central and operational repository of all Customer-related information for the Insurance Group. The Project led to an improvement in the Customer Management and Customer Service processes of Interamerican, as mandated by Solvency II requirements.
The Hellenic Postbank asked Cognity to implement the strategic imperative of creating an Enterprise Service Bus (ESB) by integrating the existing Core Banking systems of the Hellenic Postbank and TBank andin order to create a unified network of Branches that would support the customers of both Banks with real time end-to-end processing of certain bank transactions.
Cognity implemented the strategic imperative of Wind to create a common EAI/SOA infrastructure to integrate the existing systems of the organisation and enable the real-time provisioning of information as well as the creation of business process that span across systems and departments. When Wind merged with Tellas (a leading fixed line and ADSL provider in Greece) Cognity also expanded this implementation to cover the merge of the underlying processes, systems and infrastructure.
Wind awarded the project for the implementation and the upgrade of the Siebel Communications CRM to Cognity. Being one of Wind’s strategic imperatives, the project enabled the company to become a fully customer-centric organisation by touching upon all major CRM processes: Sales, Service and Marketing. In particular, the implementation streamlined all pre and post-sales activities of Direct Sales, empowered the Contact Centre (Customer Care) with best-of-breed technology and processes, enabled Wind’s Marketing department to launch innovative campaigns, and integrated the Siebel ecosystem into the overall SOA environment of Wind Hellas