Wind Marketing Automation & Campaign Management

Cognity implemented a state-of-the-art Campaign Management System that capitalises on Oracle’s Siebel Marketing as well as the existing content-rich BI environment, in order to offer the level of process automation, built-in intelligence and robustness required by Wind in the pursue of its strategic vision.

Wind SOA

Cognity implemented the strategic imperative of Wind to create a common EAI/SOA infrastructure to integrate the existing systems of the organisation and enable the real-time provisioning of information as well as the creation of business process that span across systems and departments. When Wind merged with Tellas (a leading fixed line and ADSL provider in Greece) Cognity also expanded this implementation to cover the merge of the underlying processes, systems and infrastructure.

Wind CRM

Wind awarded the project for the implementation and the upgrade of the Siebel Communications CRM to Cognity. Being one of Wind’s strategic imperatives, the project enabled the company to become a fully customer-centric organisation by touching upon all major CRM processes: Sales, Service and Marketing. In particular, the implementation streamlined all pre and post-sales activities of Direct Sales, empowered the Contact Centre (Customer Care) with best-of-breed technology and processes, enabled Wind’s Marketing department to launch innovative campaigns, and integrated the Siebel ecosystem into the overall SOA environment of Wind Hellas